If you work in data/statistics/DS/ML/AI and are active on LinkedIn you've probably seen this image. It typically recieves a large number of positive comments. This makes sense, data by itself isn't informative without a layer of interpretation. However, without a valid model of the world, 'telling a story from data' typically results in an erroneous post-hoc rationalisation of events obtained from noisy, incomplete data that is not representative of the wider population